Sunday 29 November 2015

MIASUKI Official Brand Launch at the Longines Masters of Paris 2015

“Beautiful Italian clothes for the complete female equestrian lifestyle” (MIASUKI)

Dear horse lovers, MIASUKI has chosen the glamorous Paris leg of the prestigious Longines Masters Series to officially launch its innovative yet sophisticated and refined “Cavallerizza e Cavaliere” equestrian collection!

With the utmost respect for the traditions and heritage of equestrian sports and riders attire, MIASUKI wants to fill in the need for further biomechanical and technological innovation and research, to make products that will improve the performance and comfort of female athletes (see my previous post here).

100% made-in-Italy, MIASUKI products are designed, cut and sewn by experienced craftsmen in the best Italian tradition.

“At MIASUKI, we test all of our products to ensure they will aid riders and give them the assurance that they can look perfect, have the maximum stretch where it is needed and without drag or pull. We also consider body moisture management to be a priority and we use textile technology that transports perspiration from the body to evaporate.”

And last but certainly not least, the community! 

A passion for riding, the love of horses and the enjoyment of being at one with nature has inspired MIASUKI to develop an interactive website for the female equestrian community as a whole to support all female riders and encourage the young to participate with a dedication and aspiration to be the best they can be, but mostly to simply enjoy this wonderful sport. It sounds amazing, isn't it? 

Jane Richard Philips is already a MIASUKI ambassador! Here a first snap from her fantastic photoshoot with the beautiful Imperial Zig Zag :-)

Can’t wait to visit the new MIASUKI e-shop on! The launch will be next week in Paris, from 3 to 6 of December 2015 at the Paris Nord Villepinte Exhibition Center, next to the Salon du Cheval de Paris.

Stay tuned!

Photo credits: MIASUKI

1 comment:

  1. Bé. .. inutile dirti che mi piacerebbe vederlo anche indosso a te !! :)


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