Innovation and tradition, the revolution of the new Gucci

All the equestrian passion of Gucci pops up unexpectedly with a new contemporary accent: from the Gucci Web stripe motif to the Gucci ArtLab and the Gucci Garden.

Tutta la passione equestre di Gucci torna inaspettatamente con un nuovo accento contemporaneo: dal nastro Web Gucci al Gucci ArtLab e il Gucci Garden.

Gucci says stop to fur: a victory for Horse Lovers too

“To be socially responsible is one of our fundamental values” (Marco Bizzarri, Gucci’s President and CEO)

“Essere socialmente responsabili è uno dei nostri valori fondamentali” (Marco Bizzarri, presidente ed AD di Gucci)

The new Gucci’s equestrian style by Alessandro Michele

“Guccify yourself” (Alessandro Michele, Cruise 2018)

Goodbye Horses: the new Gucci SS16 Campaign soundtrack

“Rules create endings, and I prefer beginnings.” (Alessandro Michele, Gucci Creative Director)